Here's a cover letter sample that uses one of my favorite techniques: the "call and response." It's hard to miss, but I'll point it out anyway.
In the body of the letter, Ricardo (not his real name) has two groups of bullet point statements. The first is JOB REQUIREMENTS, which is the "call" from the employer. These statements were taken word-for-word from the job posting.
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The second group of statements is under the heading MY QUALIFICATIONS. That's Ricardo's "response" to the employer's call. Point by point he responds to each requirement with wording that is different from what the employer wrote. And then he added one more relevant qualification.
This call-and-response technique is a great way to pass the initial screening of the recruiter.
Cover Letter Example for a Distribution/Warehouse Associate
99 Pleasant Drive
Watertown, NY 12345
[email protected], 123.555.5555
February 2, 20xx
As I’ve detailed in my resume, the Distribution Associate 2 position you advertised on your company website appears tailor-made for my abilities and background:
- Ability to operate equipment in a safe and controlled manner.
- Ability to perform all required tasks within the scope of Distribution 2 to the level of established productivity required and in keeping with applicable Standard Operating Procedures, rules, established processes, and Quality guidelines.
- Highly dependable individual demonstrating key values including teamwork, integrity, honesty, and accountability.
- Received annual Safety Award for accident-free driving in performance of all required tasks and in keeping with applicable Standard Operating Procedures and Quality guidelines.
- Consistently rated as “exceeding production expectations” on monthly performance evaluations starting in 2007 to the present in a top Fortune 500 company.
- A flexible and approachable team player who works effectively with everyone from CEO to shipping/receiving staff.
- Focused worker who always sees projects through to completion.
I enclose my resume for your consideration, and I would welcome the opportunity to speak with you in person to further discuss your needs and my abilities. I can be contacted at any time by phone, (123) 555-5555, or by email, [email protected]
Enclosure: Resume for Distribution Associate 2
Selling a Manufacturer on Your Retail Business
Running a retail business means finding products you want to sell from manufacturers you want to work with – and convincing those manufacturers they want to work with you as well.
If you're running a wholesale distribution business, you want to convince the manufacturer that you're the best possible connection between it and retail sellers. You'd likely be selling yourself as the sole distributor of the product in question, so how you present yourself in the initial distribution rights request letter is of the utmost importance. You want to appear professional, knowledgeable and receptive.
If you're running a retail distribution business and your customers are members of the general public, rather than other retailers, it's your job to convince the manufacturer that your retail business gets enough foot traffic and draws the right crowd to justify giving you distribution rights for the product in question. Again, it's important to sell yourself as a professional.
The whole process of obtaining distributions rights begins with a distributorship request letter. Here are the basics you need to know for grabbing a manufacturer's attention and convincing it your business is the best for the job:
1. Write from a Professional Domain Name
You may be writing a request "letter," but this is the digital age – meaning you're most likely sending that letter via email. If a manufacturer sees that your email address is linked to a free Google, Yahoo or Hotmail account, the contact might think your business isn't established enough to warrant its own domain name. Invest in an email service for your business to help boost your credibility.
2. Get to the Point in the Subject Line
Fill that email subject line with something indicating that you're seeking a relationship with the manufacturer that will benefit it and that it'd be worth a person's time to open your email and read it all the way through. "Retail distributor request" – it's short and simple and announces, "I want to give you business."
3. Write and Format It Like a Professional Letter
Use a salutation and a respectful signoff. Remember that though you're making a request, you're also making a sale – a sale of your business' brand and reliability. Inform the potential client of what your business can do for its business, and ask for details regarding what it looks for in a distributor.
Construct your email something like this:
Dear [Manufacturer's name],
I am writing on behalf of my company, [your company's name], to let you know that we're interested in selling your product at our store [or through our distributorship] located in [your location or your distribution reach].
We've been in business for [number of] years, with current annual sales of [$ amount] by retailing the following product lines:
- [Reference and company No. 1]
- [Reference and company No. 2]
- [Reference and company No. 3]
I believe our company can provide yours with a successful distribution channel for your product in our location. I'd like to request the following information from you:
- Your distributor price list
- Suggested retail and wholesale prices for [the products of interest]
- Minimum quantities for retailers
You can reach me via email at [your email address] or phone at [your phone number]. Thank you for your consideration, and we are looking forward to working with you.
[Your company name]
Proofreading should be a no-brainer, but people forget it all the time. Comb through your email for spelling and grammatical mistakes, paying extra special attention to the spelling of people's, products' and companies' names. Get an extra set of eyes on your letter, as well. Solid spelling and grammar is important for your credibility as a businessperson.
5. Follow Up
Wait a week, and if you haven't heard anything, send the manufacturer a follow-up email. Keep it short and sweet, asking if a representative has had the chance to read through your previous email. Reiterate your contact information in case the manufacturer's representative has any questions or would like to chat further, and don't be afraid to send more than one follow-up.
Follow up one to two weeks after your initial request letter, and if you still don't hear back for a week or two, send another follow-up email. If you go yet another couple weeks without a response, consider calling the manufacturer to request a meeting.
- Some manufacturers have information about getting distribution rights on their website or product catalogs. Check out the manufacturer website and you might find a simple form that can save you the trouble of writing a formal letter.
- You might have to wait weeks or months to get a response, and you can't distribute a licensed product until you receive written permission.
- Expect to pay for a distribution license. You might also have to pay royalties. Check the financial figures before seeking a license in order to determine whether you'll be able to make money when you factor in these costs.
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