Btec Sport Unit 2 Assignment 1 Service

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test assignmentFriday, 23 May 2014, 1:00 AM-
Unit 1: Principles of Anatomy and PhysiologyAssignment One - Skeletal system submission 23.10.17--
Assignment two - Muscular system submission 29.01.2018--
Unit 2: Physiology of FitnessAssignment One - Submission 07.11.2017Tuesday, 24 October 2017, 12:00 AM-
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Unit 17: Psychology for Sports PerformanceAssignment One - 10/10/2017Monday, 2 October 2017, 12:00 AM-
Assignment two - submission 20/11/2017Monday, 13 November 2017, 12:00 AM-
Assignment three - Submission - 13.12.2017Tuesday, 19 December 2017, 12:00 AM-
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Btec Business Level 3 Unit D1 Example Essay

881 WordsJan 4th, 20144 Pages

Michael Awomolo
Unit 3 D1
Introduction to marketing

D1 Evaluation of the businesses marketing techniques and the effectiveness of the businesses activities.

Introduction

In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements.

Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.

Adidas uses brand awareness to promote there company and its products, like football boots. They are also the kit provider, to the German national football team;…show more content…

SWOT Analysis of Adidas.

Strengths: In many events they are the biggest sponsor, they have a strong management team, there brand recognition and reputation is really big, they have diversity and variety in products offered on their websites, they have strong control over their own distribution channel, they don’t have any bad reputation like child labor or environmental pollution and in the Football industry, they have a stronghold, as they are famous.

Weaknesses: they have high prices in some products, so this could turn people who don’t have money to spend to other sports companies. There E-commerce is limited to USA as they are a European Company, this could be a big loss but, Reebok the company they also own is famous there so they could make a lot of money even if they want Adidas in USA. The direct sale to consumers is creating conflicts with its own resellers and online customer service not "helpful" or easy to find, this could put a lot of people annoyed with their company and this could cause people to go and look at other sports companies.

Opportunities: They have collaborated with other online retailers to offer Adidas products, and this could make them money and there products could be more known. They have collaborated with other online retailers to offer Adidas products; this could be a big

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