This ambitious target can only be achieved through a concerted effort that involves all major stakeholders: national and local governments, multilateral development banks, bilateral donors, civil society, and the private sector. The latter, a key stakeholder in this agenda, can contribute the knowledge, resources, and innovations that are required to accelerate progress and decisively change existing trends.
The insurance industry is also a key part of this coalition. Already playing an important, if somewhat hidden, role in the road safety agenda, the industry insures almost 1 billion vehicles globally, helping to reduce the costs of road crashes to society and the economy.
Improvements in road safety benefit the public as well as the insurance industry. Broad-based insurance coverage makes sure that health and property costs for victims of road crashes are protected, but it also benefits insurance companies by expanding their market. In the same vein, reducing the number or severity of crashes benefits all of us, while it also reduces the volume of claims to insurance firms.
In fact a huge motivator to create good road safety practices lies in the sense of personal responsibility. A driver who wants to achieve a safe record is far more likely to avoid accidents than a driver who has no care for safety. If insurance is both well designed and implemented, it can have an enormous impact for improving road safety.
Given this strong alignment, there is an opportunity for the insurance industry to take a leadership role in furthering the cause of safer roads. Specifically, we believe there are five areas where insurance firms can make a significant contribution:
- Embed road safety in insurance products and services, such as bonus-penalty mechanisms for insurance. Risk-based pricing is a powerful tool in the promotion of personal responsibility, as it links the causing of an accident to the economics of paying for those consequences, which in turn gradually lead to safer driving and behavior change.
- Promote new technologies that inform road users about driving behavior, through apps and other tools. Linked with insurance policies and risk-based pricing, this can be a game-changer.
- Provide shared, data-driven knowledge and research to contribute to a better understanding of the causes of road crashes and of safe road behavior.
- Invest in raising public awareness of risk factors for road users (speeding, alcohol use, absence of seatbelts, seasonality), with a focus on vulnerable road users such as children, motorbikes and non-motorized vehicles.
- Partner with public authorities and civil society, sharing expertise and developing innovative ways to develop and finance road safety policies and programs.
In this regard it is encouraging to see the pioneering work and commitment of a growing number of insurance companies. During the recent 2nd Global High Level Conference on Road Safety in Brasilia, for example, at a panel discussion convened by the IFC, the World Bank and AXA, four international insurance firms pledged to reinforce their engagements in road safety, in partnership with public authorities and civil society. This is a step in the right direction, and we need more of these actions and commitments.
Improving road safety is a complex process involving different elements of the economy and society. It is imperative that clear responsibility and authority are assigned to the various entities involved to ensure that all important aspects are adequately covered. It is equally important to have a designated body with clear responsibility for coordination to ensure coherent programs and the effective use of resources for the implementation of road safety measures.
Today, there is a gap between the governments, insurers and the end users. We need to come together to achieve greater synergy between the efforts of these stakeholders to further reduce costly road crashes. Potential changes to legal frameworks, and the implementation of a risk-based approach tariff should be based on reliable statistics, establishing a guarantee fund, a transparent claims management procedure and strong implementation and enforcement.
At the World Bank and IFC, and through our Global Road Safety Facility, we can play the role of catalyst to such efforts and partnerships. Bringing stakeholders around the table, supporting governments, NGOs and private enterprises to develop a conducive environment and implement best practices, in a manner that combines safer roads with business success for the benefit of all, but particularly the poorest.
The road safety challenge needs decisive and concrete contributions of all relevant public and private stakeholders. We look forward to adding more partners to these much needed efforts.
The road safety essay is intended to warn about the danger that people can face on the roads. Moreover, this topic is considered as rather important and controversial because a lot of people die in accidents. The road safety essay refers not only to clarification of the issue and its aspects but also to developing measures for the safety increasing.
The traffic security is considered to be one of the most important issues for maintaining the safety of the society. It includes a range of measures that should act to decline the number of fatalities and cases of injuries on the roads. What is more, the road safety determines the standards of living in all modern countries and depends on specific conditions of every state. As a result, the concept of road security is a complex problem that can be separated into different levels, which has particular aspects of the issue.
First of all, it is important to list the main participants of the road traffic that in the majority of cases are perpetrators or victims of accidents. Hence, there are several typical road users that determine road safety:
Secondly, it is crucial to understand that the road security issue is being solved not only by state authorities but also by various international organizations. Moreover, this question refers to the world problem of public health and injuries prevention. The researchers report that approximately 1.2 million people are killed and 50 million injured in road accidents. In the era of fast technological progress, the number of cars, motorbikes and the other types of transport increases from year to year influencing frequency of fatal occasions. As a result, providing citizens with a safety on the roads should be one of the most discussed questions by authorities to develop improvements to various state traffic programs.
Speaking about perpetrators of road accidents, it is important to mention the leading cause of injuries cases such as inattention and negligence. Also, the higher level of safety can be reached by reducing the chances of the driver to make an error or pedestrian not to notice the danger. Moreover, traffic rules include appropriate measures that are designed to provide participants of the road traffic with safety. It could be such rules as proper usage of seat belts and airbags, application of various drivers assistance programs and crash avoidance equipment. Also, both drivers and pedestrians should follow safety measures while being participants of road traffic remembering that their lives depend on their actions.
What is more, different aspects of administrative actions determine the level of road safety in the country. One of the most important roles has the police service in providing the appropriate conditions of the traffic. Police officers have to oversee situation on the roads in details taking into account different weather conditions and natural seasons of every separate country.
In conclusion, it is possible to state that the road safety is one of the most important issues of maintaining the safety balance in the society. Furthermore, there is a range of controversial problems that make people’s concern and should become the priority for authorities because people’s lives are the main value for every country.
About Steven Arndt
Steven Arndt is a passionate writer, educator and a former History teacher. He tends to reconsider the role of modern education in our society and watches with awe the freedom the youth now has.